Out of ten readers, only eight will read blog postsí titles. On the other hand, only below three of the same group of readers will actually read the whole article. This alone tells you how important a good title is. Hence, to get readersí attention, you need to come up with clickable titles for your posts. Here are some tips that can guide you in making blog postsí titles that beguilingly clickable.
Search engines are not your main audience and they are not whom you are going to write for. Hence, it is essential to be passionate about your posts. Passion can actually determine your readersí mindset upon opening your post. Nobody does well in something that they donít like. The same logic applies in blogging. Your only way of giving your posts life is by letting your passion flow through it and let it control your writing. Once you are passionate, all other ingredients of a good content will just come right in.
Make It Short but Rich
Primarily, you write a blog post for people to read. To connect your viewers to your posts, your title must spell out what your post entails. Long titles are now out of season; thus, try to keep your titles short as well as compelling and informative.
Balance Your Keywords in the Title.
As far as Search Engine Optimization or SEO is concerned, it is advisable to have your keywords on your title; but, it is essential to avoid overdoing it. Your title should also seem sensible as well as easy to read so avoid stuffing discomfited keywords in the post title. Moreover, for most cases, a post title with ten words including two keywords at least is deemed as ìSEO richî and will be good in terms of ranking as well as getting the readersí attention.
Use Good Grammar
Search engines do not care about your postsí grammar but you should. Especially that readers nowadays prefer to read blog posts that have good structure including good grammar. Grammar is even more important now particularly in the title since it is the very first thing that the reader notices and sometimes a reader judges a post by its title alone whether to read the article or not.
There are people who skip reading articles because of the titles. Overlooking the grammar means letting readers click away without even reading the post.
Use Correct Punctuation Marks
A number of special characters or punctuation marks can be used on your postís title including: (1) the single dash (-); (2) the colon (:); (3) the question mark (?); and (4) exclamation mark (!).
- The single dash (-) is used for separating words in a postís headline.
- The colon (:) is used for separating certain words in the title.
- The question mark (?) is typically used for a title that needs an answer or when the title is actually a question.
- The exclamation point (!) is basically used in the title to excite the reader about something in the post.