Marketing is a very important step all across your business timeline. Whether you’re still starting to launch your product out there or when you’re already a stable company planning to launch a new line of products or services, marketing is crucial in these situations. This is why marketing companies are very expensive in their services and they can be time-consuming for a business. It takes weeks of preparations and may involve special procedures that are just inconvenient for others. Aside from relying on these marketing companies, you can also do a bit of your own marketing. You won’t be able to reach out to the same number of people as a marketing agency, but you’ll still do your part – and every little bit helps. Here’s what you can do for your own DIY marketing.
As you start to market your business, you’ll eventually meet people who work in the media. Even if they’re just a journalist, a photographer, or a part-time writer, it makes sense to develop your relationship with these people. They could cover your stories for you or they could pass it on to their own media contacts.
Another thing that you can do is to make yourself interesting enough to be on the news. After all, a journalist’s job is to report the news. There can be a number of ways in going about this. You can start host charitable events, or be a sponsor in outreach events. This will generate a lot of media attention, and you’ll be at the background, soaking up the entire spotlight.
In addition to generating hype, community outreach can also give you opportunities to create new relationships with people that may be interested in your company or events. Lastly, you’ll also increase your public status as people associate your business with goodwill and positive things about your product.
Use Social Media
This is definitely one popular way of connecting with consumers and other businesses. A lot of people are connected to a social media or two and spend a lot of their time on it. Building your own social network profile is free, and it will allow you to communicate with customers or simply keep them updated about your business’ upcoming products or improvements.
Taking advantage of a social media site is good when you’re still a new business; just remember to create your own website once you’ve already taken off and comfortable enough. This will show your business’ financial stability. However even if you have your own business site, always maintain your profiles on social media sites, this will still allow you to connect with customers and might even show a “human side” to your business.
Create Your Own Identity
Before you get any marketing agency involved, you should have a good idea about the identity you want your company to portray across all products (present and future). This will help establish your own identity and make you easier to remember for consumers and non-consumers out there. Even when you’re already creating your own social network profile, your identity must be reflected across all these outlets.
When we’re talking about identity, we don’t mean a tag line or a specific design type for your company. This should be something like key statements regarding your business’ values or mission. Again, this will show that your company is stable and is thinking about the future. This will appeal to everyone and set you apart from those small-time companies that live by copying off the company giants.
Joining a professional organization is still one effective way to reach out to potential customers and other similar-minded companies. Even if it’s a virtual group like in forums, it’s still good investment of your time. What you should aim for is to give feedback or advice about topics related to your market. If you do this regularly and correctly, other organizations will learn to respect you and might even view you as a leader in your specific industry.
Aside from marketing your business, an organization (whether physical or virtual) is also a good place to develop new ideas. You could talk about people who understand your market and can give you realistic feedback for any plans you might have. Even if you’re already a big organization, you should still take time to reach out to these organizations since they are closely-knit and can easily help you with your marketing without the expensive costs.
Promote Yourself – Lightly
You should take extra care when you choose to promote your own business yourself. A lot of people are easily turned off when people only talk about their own business and nothing else. Sure, you’ll reach out to more people out there, but it might not have positive results. Instead, you can go about it in a roundabout way. For example, you can show customer testimonials when you are talking to potential clients. You can also encourage past clients to recommend you to their friends or people they know. Once they successfully refer a client to you, you can give them incentives to ensure that they will also come back and do business again with you.
It’s also a good idea to take advantage of cloud services for your business marketing. What you can do is create a folder about your portfolio, your products and services, and maybe even some high resolution digital photos. You can then attach them to your email signature, so that interested individuals in your mailing list can easily see these files without having to unnecessarily download them. It might seem like little effort, but email recipients will appreciate you not filling a small email with heavy pictures or files about your business.
Organize the Little Things
For small business, people will start to notice you by the little things that represent your company first. One example is through your business card. A common business card just doesn’t cut it in these competitive times anymore. You need to stay ahead of the competition and think of creative ways that will make your business card stand out and make potential clients remember you easily.
Another way is through your own business blog. It might start small first, but if it’s organized and well thought of, people will enjoy visiting your blog and reading articles there about your business or about your charitable endeavors. If a potential customer visits your site and they see that it hasn’t been updated in years or if the last post is dated a couple of months ago, they’ll immediately assume that your business has closed down. Keep these things organized and you’ll appeal to people and you’ll market your own business easily.
Sooner or later, you’ll eventually need the services of a marketing agency to reach out to new market or maintain your customer base. In some businesses they even have a separate department that is in charge of marketing their own brand. While you’re still starting, you can follow the aforementioned tips for a DIY approach to marketing your own business.